How Pixels Work

What is pixel and why use it: The data provided from a pixel code can help you see what people are doing, or not doing, on your website. This helps you to target ads to the right people, and retarget ads to the people who are already looking at your site. This allows you to optimize ads therefore, optimizing your money! If someone has taken any action on your page they can now be targeted for ads on places like Facebook and Instagram. To understand more about pixel code and how you can utilize the data it creates for Facebook, click here for a quick video. Additionally, here is more information from Google on how to setup pixel code tracking and get the pixel code you will then enter into your Taxaroo account. When you have your pixel code ready, go to your Settings, then Pixels tab.